Boosting digital experience
You wish to be guided on your digital marketing strategy with the co-creation of your site, the implementation of digital tools to manage your content and your communication?
You are planning to digitize your training courses for your employees or customers ? We provide project-based or long-term support according to your needs.
Would you like to learn about digital marketing and the strategic use of social media to communicate effectively with your customers and prospects?
Boosting digital experience
DIGITAL MARKETING
While it is now accepted that a marketing strategy requires digital deployment, finding the time and resources to implement it can prove to be a real hindrance.
We can help you create your website and set up your communication on social media.
The key steps
- the visual identity of the site, so that it is in line with your corporate identity and company culture.
- the sitemap to present your offer in a simple and user-friendly way.
- the content so that it is clear and accessible to your audience.
- definition of meta-descriptions to improve your SEO
- creation of your google analytics account
- creation and/or connection to your CRM and emailing tools to manage your newsletter campaigns.
– creation of banners matching your visual identity
– communication on the launch of the site
– creation of templates for your communication on social media
Deliverables
Regardless of the service requested and the degree of involvement in your project, we are committed to the delivery dates of the deliverables, according to a schedule defined and agreed in advance. The deliverables range from the creation of the logo, the creation of your graphic guidelines, to the creation of the website and all the account set-up to optimize, measure and manage your digital communication.
DIGITAL MARKETING
While it is now accepted that a marketing strategy requires digital deployment, finding the time and resources to implement it can prove to be a real hindrance.
We can help you create your website and set up your communication on social media.
The key steps
- the visual identity of the site, so that it is in line with your corporate identity and company culture.
- the sitemap to present your offer in a simple and user-friendly way.
- the content so that it is clear and accessible to your audience.
- definition of meta-descriptions to improve your SEO
- creation of your google analytics account
- creation and/or connection to your CRM and emailing tools to manage your newsletter campaigns.
– creation of banners matching your visual identity
– communication on the launch of the site
– creation of templates for your communication on social media
Deliverables
Regardless of the service requested and the degree of involvement in your project, we are committed to the delivery dates of the deliverables, according to a schedule defined and agreed in advance. The deliverables range from the creation of the logo, the creation of your graphic guidelines, to the creation of the website and all the account set-up to optimize, measure and manage your digital communication.
DIGITAL LEARNING
Whether you are a company, a training organisation, an independent trainer and whether you have to train your employees, your customers or people undergoing retraining, today’s learners have high expectations, both in terms of content and form.
Our job is to support you in the digitalisation and dynamisation of your training courses.
The key steps
Before considering the digital tools, it is essential to clearly define the training objective and the target audience, to clarify their level of knowledge, their digital maturity and their learning habits.
Ensure compliance with specifications, select service providers, coordinate pedagogical engineering with business experts, brief external/internal stakeholders, plan and monitor production through to reception and distribution, be responsible for the budget, planning and communication with stakeholders (sponsors, trainers, service providers).
Seek the best compromise between project, budget and technical constraints: carry out a benchmark of the best applications for the project and peer-to-peer learning and check their compliance with the specifications, anticipate future developments, focus on user-friendliness, intuitiveness and reliability of the proposed solution for an optimal learning experience.
To make people want to gain knowledge and progress on a daily basis: to produce the initial content and adapt it to digital learning, to propose solutions to « industrialise » the production of materials without impacting the quality or content of the training, to check that the specifications, budget and schedule are respected.
Organize outreach and communication to learners to create and deliver a seamless experience to the learner, schedule notifications, troubleshoot connection problems, provide a hotline.
Deliverables
Regardless of the service requested and the degree of involvement in your project, we are committed to the delivery dates of the deliverables, as per the schedule defined in advance. The deliverables range from the writing of the specifications, the storyboard, the production of a typical pedagogical unit, to the complete delivery of the project.
DIGITAL LEARNING
Whether you are a company, a training organisation, an independent trainer and whether you have to train your employees, your customers or people undergoing retraining, today’s learners have high expectations, both in terms of content and form.
Our job is to support you in the digitalisation and dynamisation of your training courses.
The key steps
Before considering the digital tools, it is essential to clearly define the training objective and the target audience, to clarify their level of knowledge, their digital maturity and their learning habits.
Ensure compliance with specifications, select service providers, coordinate pedagogical engineering with business experts, brief external/internal stakeholders, plan and monitor production through to reception and distribution, be responsible for the budget, planning and communication with stakeholders (sponsors, trainers, service providers).
Seek the best compromise between project, budget and technical constraints: carry out a benchmark of the best applications for the project and peer-to-peer learning and check their compliance with the specifications, anticipate future developments, focus on user-friendliness, intuitiveness and reliability of the proposed solution for an optimal learning experience.
To make people want to gain knowledge and progress on a daily basis: to produce the initial content and adapt it to digital learning, to propose solutions to « industrialise » the production of materials without impacting the quality or content of the training, to check that the specifications, budget and schedule are respected.
Organize outreach and communication to learners to create and deliver a seamless experience to the learner, schedule notifications, troubleshoot connection problems, provide a hotline.
Deliverables
Regardless of the service requested and the degree of involvement in your project, we are committed to the delivery dates of the deliverables, as per the schedule defined in advance. The deliverables range from the writing of the specifications, the storyboard, the production of a typical pedagogical unit, to the complete delivery of the project.
DIGITAL TRAINING
Do you need to increase your visibility on social networks as part of your professional activity? But you feel you lack time and especially the keys to launch or boost your presence.
We offer you a training course on social media to help you get started.
Operational objectives
At the end of the training, you will be able to :
. Set up a communication strategy on social networks
. Define an editorial line according to your targets and identify the editorial topics
. Create a content and tracking schedule
. Create and distribute visuals quickly and easily with digital tools
. Making better use of LinkedIn and Twitter
. Analyze your performance
Format
The training consists of short theoretical presentations, practical exercises, individual exercises and exchanges between participants.
classroom setup : in-company session over one day, maximum 8 participants per session
virtual setup : inter- or intra-companye, 4 participants minimum and 8 participants maximum per session
6 hours (4 x 1h30 virtual classes) + 4 hours (4 x 1h individual work), spread over 1 month.
Detailled programme and educational goals
– Define the general context in which social networks operate
– Explain the importance of defining a clear communication strategy : WHY
– Define its target or priority targets and create persona: : FOR WHOM
– Explain and implement the S.M.A.R.T. objectives.
– Define the subjects to be dealt with in relation to its strategy and target : WHAT
– Explore the many ways to find material to produce content
– Set up a monitoring strategy to feed its news feed
– Which format to use to deliver its content
– How to give more visibility to your posts
– Learn HOW to produce engaging posts
– Explore the tools you can use to create attractive visuals without prior graphic skills
– Take control of tools to better organize your production and prepare your schedule
– Discovering distribution tools to better manage your posts programming (WHEN)
– Improve your LinkedIn profile and engage with your followers
– Use Twitter to keep an active watch, identify relevant content, create engagement
– Focus on the analysis tools of the main social networks.
deliverables
Learners will receive course materials, links to resources and worksheets.
DIGITAL TRAINING
Do you need to increase your visibility on social networks as part of your professional activity? But you feel you lack time and especially the keys to launch or boost your presence.
We offer you a training course on social media to help you get started.
Operational objectives
At the end of the training, you will be able to :
. Set up a communication strategy on social networks
. Define an editorial line according to your targets and identify the editorial topics
. Create a content and tracking schedule
. Create and distribute visuals quickly and easily with digital tools
. Making better use of LinkedIn and Twitter
. Analyze your performance
Format
The training consists of short theoretical presentations, practical exercises, individual exercises and exchanges between participants.
classroom setup : in-company session over one day, maximum 8 participants per session
virtual setup : inter- or intra-companye, 4 participants minimum and 8 participants maximum per session
6 hours (4 x 1h30 virtual classes) + 4 hours (4 x 1h individual work), spread over 1 month.
Detailled programme and educational goals
– Define the general context in which social networks operate
– Explain the importance of defining a clear communication strategy : WHY
– Define its target or priority targets and create persona: : FOR WHOM
– Explain and implement the S.M.A.R.T. objectives.
– Define the subjects to be dealt with in relation to its strategy and target : WHAT
– Explore the many ways to find material to produce content
– Set up a monitoring strategy to feed its news feed
– Which format to use to deliver its content
– How to give more visibility to your posts
– Learn HOW to produce engaging posts
– Explore the tools you can use to create attractive visuals without prior graphic skills
– Take control of tools to better organize your production and prepare your schedule
– Discovering distribution tools to better manage your posts programming (WHEN)
– Improve your LinkedIn profile and engage with your followers
– Use Twitter to keep an active watch, identify relevant content, create engagement
– Focus on the analysis tools of the main social networks.
deliverables
Learners will receive course materials, links to resources and worksheets.
CONTACT
Would you like to discuss your digital marketing or learning projects ?
The Connecting Hub can help you at different stages of your digitisation project. Let’s talk about the solutions we can offer you!
CONTACT
Would you like to discuss your digital marketing or learning projects ?
The Connecting Hub can help you at different stages of your digitisation project. Let’s talk about the solutions we can offer you!
Going digital, absolutely …
Having worked for many years in managerial and international development roles, I am aware of the importance that digital has taken in organizations and its use is omnipresent in our professional and private lives.
… but not at any price.
But I am also aware that the recipe for good digitization is based on three principles:
– it must be finely dosed and adapted to the strategy
– the human must remain at the centre of this strategy.
– we must take into account the digital brakes.
It is therefore my professional background and my experience in the field that made me want to reflect on new ways of collaboration, communication and training. And from this reflection and interest was born The Connecting Hub, whose mission is to facilitate the digital experience, meet the expectations of customers, employees and learners, and stimulate commitment and motivation. Véronique Moreau
Going digital, absolutely …
Having worked for many years in managerial and international development roles, I am aware of the importance that digital has taken in organizations and its use is omnipresent in our professional and private lives.
… but not at any price.
But I am also aware that the recipe for good digitization is based on three principles:
1. it must be finely dosed and adapted to the strategy
2. the human must remain at the centre of this strategy.
3. we must take into account the digital brakes.
It is therefore my professional background and my experience in the field that made me want to reflect on new ways of collaboration, communication and training. And from this reflection and interest was born The Connecting Hub, whose mission is to facilitate the digital experience, meet the expectations of customers, employees and learners, and stimulate commitment and motivation.
Véronique Moreau