At the end of the training, you will be able to :
. Set up a communication strategy on social networks
. Define an editorial line according to your targets and identify the editorial topics
. Create a content and tracking schedule
. Create and distribute visuals quickly and easily with digital tools
. Making better use of LinkedIn and Twitter
. Analyze your performance
The training consists of short theoretical presentations, practical exercises, individual exercises and exchanges between participants.
classroom setup : in-company session over one day, maximum 8 participants per session
virtual setup : inter- or intra-companye, 4 participants minimum and 8 participants maximum per session
6 hours (4 x 1h30 virtual classes) + 4 hours (4 x 1h individual work), spread over 1 month.
Learners will receive course materials, links to resources and worksheets.